Really, it depends. Some people say they don’t have time. There is a hyper-overload of stuff to consume online. Are we really getting to the point where we have no attention span? I still read blogs that are useful to me. I use Flipboard to discover content or I receive an email alert, I don’t […]
Content Scraping is Not a Good Idea
Content scraping is when a website directly copies content from another site and posts it on their website. Sometimes they acknowledge the source, but 99% of the time they don’t. Examples of scraping: Sites that directly copy content Sites that copy content, modify it slightly and then republish it Sites that reproduce feeds from other […]
What is PII and Why You Should Know
PII is Personal Identifiable Information – it is any information that can be used to identify someone. Information such as: Name SIN Date and place of birth Medical records Education records Financial information Employment information Telephone number Username and Password Credit Card The concept of PII has been around forever, but it has become very important […]
Teaching the Marketing Team about Digital
Some organizations are shifting slowly inserting digital into their marketing plans. There are different reasons why companies are not adapting – mainly they don’t have the urgency as they are bringing in enough business without it right now. This will eventually change, and most smart, proactive businesses are aware that change is coming. It is […]
Local Bricks and Mortar Business Listings – some tips on attracting customers online
Hubspot usually provides decent resources and listed 50 business directories on their blog a couple of years ago. Some on the list are not useful anymore, but some are still essential. A friend of mine recently opened a store that sells vintage clothing. She doesn’t have the resources to get a website up just yet, […]
>> Why I love wordpress
I recently converted my website into a custom WordPress template. Thanks to Tim Whitacre and Argyll Studios – they basically took my existing design (and functionality I wanted to keep) and converted it into WordPress. I have the blogging end here and I also have two pages that are static that I can change easily and at any time on my own. I can add more pages if i feel the need, and it is easy and seamless to do this.
Read more about my top plugins (aka Kryptonite) for WordPress….
Canadians are online and ready
Canadians are watching video, on social networking sites, wikipedia, eBooks far more than the rest of the world. Why? Its hard to say – maybe its the weather, possibly the geography.
One strong thought I think is – what a great group to use for beta-testing new products! Amazon, Facebook, Google , etc could use this group of eager online users to test new products and services. Right now this huge group of users could help drive new insights and innovation for the internet.
How I will be measuring social media in 2011
I will be measuring effect in my company’s social media efforts in 2011. I will be paying attention to the quality of conversations, not the quantity of followers. I will listen to my fellow social media compadres, not talk at them.
What about you?