I’ve noticed more and more lately that I am getting requests to connect on LinkedIn with people that I don’t know, and there isn’t a context provided on why they are connecting with me. Sometimes I add people I have never met on LinkedIn, but I provide context to them. When I add people I […]
Hubspot usually provides decent resources and listed 50 business directories on their blog a couple of years ago. Some on the list are not useful anymore, but some are still essential. A friend of mine recently opened a store that sells vintage clothing. She doesn’t have the resources to get a website up just yet, […]
Mia Pearson from North Strategic wrote a great article in the Globe and Mail about the further evolution of social media for business. Most businesses have adopted some form of social media, have a link to their channels from their websites, have a feed, and allow readers to share pages on social media… but Mia […]
In 2010, something interesting happened with Facebook, it surpassed Google as the most visited website in the U.S. People are on Facebook longer and more frequently than Google. This shows a few things:
People are using Facebook as an information source
Users are connecting more for advice and feedback from their “friends” rather than a search engine
Facebook is becoming the new catch-all for people – a one-stop place to connect socially, through business networking, marketplace, and as an information/opinion source
If you have a tight advertising budget, Facebook may be a better bet to engage a larger audience than Google
I will be measuring effect in my company’s social media efforts in 2011. I will be paying attention to the quality of conversations, not the quantity of followers. I will listen to my fellow social media compadres, not talk at them.
What about you?