With the rapid adoption of digital marketing, the lines of responsibility of the marketing team and the IT team have blurred. There is need for marketing folks to gain more technical training, or at least understand how certain areas of programming works – and for IT to be more hands-on with code implementation, testing and […]
PII is Personal Identifiable Information – it is any information that can be used to identify someone. Information such as: Name SIN Date and place of birth Medical records Education records Financial information Employment information Telephone number Username and Password Credit Card The concept of PII has been around forever, but it has become very important […]
I recently changed jobs – I went from being a digital marketing generalist to a digital analyst. Implications? I would be learning a lot of new things. It is sort of like starting over. It may sound scary to some people, but I embrace it. I want to stay current in my career, I want […]
Some organizations are shifting slowly inserting digital into their marketing plans. There are different reasons why companies are not adapting – mainly they don’t have the urgency as they are bringing in enough business without it right now. This will eventually change, and most smart, proactive businesses are aware that change is coming. It is […]
I recently converted my website into a custom WordPress template. Thanks to Tim Whitacre and Argyll Studios – they basically took my existing design (and functionality I wanted to keep) and converted it into WordPress. I have the blogging end here and I also have two pages that are static that I can change easily and at any time on my own. I can add more pages if i feel the need, and it is easy and seamless to do this.
Read more about my top plugins (aka Kryptonite) for WordPress….