Let’s connect the [marketing] dots

I help organizations of all sizes, from start-ups to global brands, get measurable results from their marketing efforts by connecting the dots between their problems, goals, plans, people and practices with marketing strategy. Together, we’ll turn your marketing department from a cost centre to a profit centre.

Choose your own
[marketing] adventure

I’ve been to the top of the marketing mountain many times before. I can help you train for the journey, plan the route, keep costs down, avoid pitfalls and rally the team so you can reach the summit and enjoy the view. Hire me as your travel agent. Or invite me along as part of the team.

Sign up for an à la carte package. Or mix ‘n’ match adventures for a made-for-you experience. No matter how we travel together, I’ll make sure next time you can make the trek yourself.

ADVICE AND TRAINING

“Are we on the right path?”
C-level expertise for as little as 5 hours a month

If you’re looking for confirmation, clarity, advice, recommendations, a second opinion, or for someone to show you how, this adventure is for you. I’m a teacher at heart, and I love sharing what I know so others can excel. Bring me in to advise on a time-limited project, help solve a messy problem, conduct regular reviews, or offer impromptu answers.

  • hiring support
  • document reviews
  • team training
  • individual skill development
  • integrating sales and marketing
  • evaluations and audits
  • change management

PLAN IMPLEMENTATION

“Can you do it for us?”
Expert execution when you need it done yesterday

If you don’t have the time or team to implement your marketing plan yourself and don’t want the financial and emotional commitment of working with an agency, this adventure is for you. Depending on the scope of the project, I can do the work myself or assemble a crackerjack team of subject matter experts from my extensive network of partners. No overhead. No ongoing commitment. Just the right people assembled to get you results.

  • branding
  • SEO
  • website development
  • content marketing
  • digital advertising
  • email campaigns
  • lead nurturing
  • analytics and reporting

MARKETING STRATEGY

“Can you map our route?”
A plan in your hand in 2 to 4 weeks

A lizoke marketing strategy starts with the end in mind. What do you want to achieve? And how can we measure success? Choices abound, but resources inevitably are limited. I help you decide where to invest for the best results. Every strategy includes a schedule, so you know what needs to happen when. With your plan in hand, you can decide if you want to do the work yourself or hire us instead. Perfect for product launches, marketing campaigns and 1, 2 and 5-year plans.

  • business goals
  • SWOT analysis
  • competitive analysis
  • website audit
  • audience personas
  • customer journeys
  • technology selection
  • website strategy
  • content calendars
  • social media strategy
  • digital advertising strategy
  • offline marketing strategies
  • reporting recommendations
  • training recommendations
  • setting priorities
  • budgeting

ONGOING IN-HOUSE SUPPORT

“Can you join our team?”
A part-time senior employee without the ongoing cost

Your organization needs a senior digital marketing professional, but it’s not the right time to hire. When you sign up for this adventure, it’s like getting a consultant on the inside—someone who looks like an employee, complete with company email address and job title, with the perspective of an external expert. My goal is to help your team grow and succeed. I’ll know my job is done when you don’t need me anymore, either because I’ve mentored one of your employees to take on my role or I’ve helped you hire a permanent replacement for me.

  • change management
  • mentoring
  • knowledge transfer
  • strategy
  • business development
  • project management
  • team leadership
  • program execution

Meet Liz

My resumé will tell you I founded lizoke Inc. in 2009, after years in marketing management, graphic design and marketing operations. I have a fine arts degree, certificates in design, marketing, and UX, and hold the Chartered Marketer (CM) designation. I also teach marketing at the University of Toronto and the Canadian Marketing Association.

What really matters, though, is who I am in person, not on paper. When you work with me, you get a hard-working and dedicated professional who sees the big picture, looks for the teachable moment and doesn’t shy away from hard conversations. I’m friendly, efficient, creative and obsessively organized. I will build your marketing strategy with you. I love uncovering the hidden problem and building bridges. And I’m happiest when I see others succeed.

CONTACT ME

Case studies

HIGHER EDUCATION

Global education provider gets schooled in marketing

What started as a simple lead generation campaign at a Toronto language school became an exciting renewal of the sales and marketing teams and, ultimately, its reinvention as a new private career college.

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PROFESSIONAL SERVICES

National firm’s digital revolution started with LinkedIn

Training 1000 employees at a national professional services firm to use LinkedIn sparked a digital revolution within the organization, complete with strategy, tools, metrics and the hiring of a new digital marketing specialist.

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MARKETING AGENCY

Digital agency gets its mojo back By putting outside expertise on its senior team, an ambitious digital agency was able to quickly update employee skills, stabilize cash flow, develop better client processes and reimagine itself as a digital transformation agency.

READ MORE

What people say about Liz

“Liz is a master of all things digital, from social media to digital marketing strategy. She is the consummate professional who approaches all her projects with resolve, enthusiasm and an infectious positive attitude.”
– Yula Economopoulos, Communications & Content
Specialist, Blake, Cassels & Graydon LLP
“It’s been an absolute pleasure working with Liz! In the last 12 months, she has launched our new website which consistently generates quality leads, a monthly email campaign, and has built up processes so our team can carry it forward. She is a versatile marketer, with a knack to make the complex clear.”
– Kathryn Macdonald, Operations Manager,
Trust Realty Group
“Liz is an exceptional instructor. She provided her students with engaging material and great real-life examples of content marketing, SEM, and web analytics. Liz is attentive, approachable and a true expert in her field. I was lucky to have her as an instructor and I highly recommend her course to anyone looking to kick start their career in digital marketing.”
– Rohini Chopra, Digital Project Manager,
University of Toronto
“Liz created the foundations for Mercer’s social media strategies in Canada and Latin America, establishing a clear path for many colleagues to follow. She is focused and professional and a pleasure to work with.”
– Sebastian Bonillas, Founder, Adapp
“In today’s digital world it’s often not enough to have expertise or talent in just one area. The bar keeps rising, as do client expectations about quality and commitment. It’s for these reasons that I am continually amazed at how Liz refuses to sit still and be typecast. She is fearless in her pursuit of knowledge and the suite of skills she brings to any project makes her a veritable one-person show.”
– Glenn Nishimura, Principal, Nishimura Consulting
“Liz is a very adaptable instructor who, with her in-depth expertise in digital marketing, tried to make winners out of all of us. She made the class extremely engaging with hands-on group activities, short video clips, amazing guest speakers and encouraged us all to network with one another. She is easily the biggest mentor of my life!”
– Sabah Akhter, PowerBI Business Intelligence Consultant
“Liz is one of the most thorough people I’ve worked with in the digital world. She always wants to know what the evidence can demonstrate instead of parroting a strategy she read, and is extremely efficient at gathering and presenting that evidence. Her passion for what she does is obvious.”
– Christopher James, Web Content Project Manager
“Liz’s drive to challenge the status quo and advocate for her vision are key factors in achieving exceptional results in marketing strategy and target market engagement. Her efforts were paramount in achieving record-breaking results in the organization. I strongly recommend Liz for any marketing-centric leadership role.”
– Jeremy DeMerchant, Founder,
Permission to Sell Consulting Group
“Liz combines the perfect combination of industry knowledge, intellect and business acumen. She’s one of the very select groups of people I’ve worked with in 20+ years that really ‘gets it’! I would confidently recommend Liz to any company.”
– Tom Murphy, Technology and Marketing Executive
“Liz taught my Foundations of Digital Strategy course at the University of Toronto. This was the best marketing course I’ve taken. I look to Liz now for relevant industry content, and I highly recommend her for marketing consultancy and teaching opportunities.”
– Samantha Dobson, Shopify Plus Specialist