Some organizations are shifting slowly inserting digital into their marketing plans. There are different reasons why companies are not adapting – mainly they don’t have the urgency as they are bringing in enough business without it right now. This will eventually change, and most smart, proactive businesses are aware that change is coming. It is […]
I will be measuring effect in my company’s social media efforts in 2011. I will be paying attention to the quality of conversations, not the quantity of followers. I will listen to my fellow social media compadres, not talk at them.
What about you?