Career Disruption: Why I Did It

I recently changed jobs – I went from being a digital marketing generalist to a digital analyst. Implications? I would be learning a lot of new things. It is sort of like starting over. It may sound scary to some people, but I embrace it. I want to stay current in my career, I want […]


Teaching the Marketing Team about Digital

Some organizations are shifting slowly inserting digital into their marketing plans. There are different reasons why companies are not adapting – mainly they don’t have the urgency as they are bringing in enough business without it right now. This will eventually change, and most smart, proactive businesses are aware that change is coming. It is […]


Adding New Connections on LinkedIn That I Have Never Met

I’ve noticed more and more lately that I am getting requests to connect on LinkedIn with people that I don’t know, and there isn’t a context provided on why they are connecting with me. Sometimes I add people I have never met on LinkedIn, but I provide context to them. When I add people I […]


The Key to a Website Launch is Staying Organized

Thinking about launching or relaunching a website? It can seem daunting initially but the key is in the planning. A solid initial plan will guide you through the whole process. There will be the inevitable small changes to timelines, requirements, so staying organized and nimble with a document outlining the plan makes the process much […]


Taking social media to a whole new level – quick tips

Mia Pearson from North Strategic wrote a great article in the Globe and Mail about the further evolution of social media for business. Most businesses have adopted some form of social media, have a link to their channels from their websites, have a feed, and allow readers to share pages on social media… but Mia […]


>> Why I love wordpress

I recently converted my website into a custom WordPress template. Thanks to Tim Whitacre and Argyll Studios – they basically took my existing design (and functionality I wanted to keep) and converted it into WordPress. I have the blogging end here and I also have two pages that are static that I can change easily and at any time on my own. I can add more pages if i feel the need, and it is easy and seamless to do this.

Read more about my top plugins (aka Kryptonite) for WordPress….


Is Facebook good for business? Hell yes!

In 2010, something interesting happened with Facebook, it surpassed Google as the most visited website in the U.S. People are on Facebook longer and more frequently than Google. This shows a few things:

People are using Facebook as an information source
Users are connecting more for advice and feedback from their “friends” rather than a search engine
Facebook is becoming the new catch-all for people – a one-stop place to connect socially, through business networking, marketplace, and as an information/opinion source
If you have a tight advertising budget, Facebook may be a better bet to engage a larger audience than Google


Canadians are online and ready

Canadians are watching video, on social networking sites, wikipedia, eBooks far more than the rest of the world. Why? Its hard to say – maybe its the weather, possibly the geography.

One strong thought I think is – what a great group to use for beta-testing new products! Amazon, Facebook, Google , etc could use this group of eager online users to test new products and services. Right now this huge group of users could help drive new insights and innovation for the internet.


How I will be measuring social media in 2011

I will be measuring effect in my company’s social media efforts in 2011. I will be paying attention to the quality of conversations, not the quantity of followers. I will listen to my fellow social media compadres, not talk at them.

What about you?