If you are selling something, don’t sell at me Instead, provide value to people and really listen to them. Be SincereI was recently at a networking lunch and attacked from all sides by sales reps from the same company. They began their interrogation and talked at me because I was a target customer. I held […]
5 Steps: Enable Web Properties to Bring in Business
Businesses with websites and other managed web properties that aren’t tied enough to the rest of the business (ex. not contributing to lead generation online, become siloed from the rest of the business. This creates a lack of clarity for the business to understand how social media, content marketing and their online properties can work […]