This is a buzzword in the marketing world and everyone is wondering, what is programmatic advertising? Everyone has been talking about it, what does it mean? Coles notes version: it is the automated process of buying ads online. Why is this good? It allows companies to move away from broad website-based campaigns to a more […]
Evolution of Marketing: Three Observations
Long gone is the time when a marketing department would design a structured campaign setting targets, goals, strategy and implement on one-sided traditional channels. Then, cross their fingers that sales would roll in. Consumers and clients are now in the power position. With the onset of digital, marketing is more fluid, we have powerful analytics […]
5 Steps: Enable Web Properties to Bring in Business
Businesses with websites and other managed web properties that aren’t tied enough to the rest of the business (ex. not contributing to lead generation online, become siloed from the rest of the business. This creates a lack of clarity for the business to understand how social media, content marketing and their online properties can work […]
Tweaking the Marketing Mix – Brilliant Article and Worth a Read
It’s an ongoing challenge to stay on top of all of the new online trends and articles about reaching your audience. There is a lot of content out there on the web about building a business online, how to use Pinterest for business, gamification, etc Some of the ideas are valid, and some are not […]