With the rapid adoption of digital marketing, the lines of responsibility of the marketing team and the IT team have blurred. There is need for marketing folks to gain more technical training, or at least understand how certain areas of programming works – and for IT to be more hands-on with code implementation, testing and […]
Teaching the Marketing Team about Digital
Some organizations are shifting slowly inserting digital into their marketing plans. There are different reasons why companies are not adapting – mainly they don’t have the urgency as they are bringing in enough business without it right now. This will eventually change, and most smart, proactive businesses are aware that change is coming. It is […]
The Key to a Website Launch is Staying Organized
Thinking about launching or relaunching a website? It can seem daunting initially but the key is in the planning. A solid initial plan will guide you through the whole process. There will be the inevitable small changes to timelines, requirements, so staying organized and nimble with a document outlining the plan makes the process much […]